Focusing on the real estate industry, business continuity and visibility amid this crisis can be accomplished through branding, communication strategies, and by leveraging the use of technology. As one of the driving forces behind industry progress, technology allows businesses to reach their full potential and create meaningful impact that can transform the way industries operate. Additionally, it's important for local market players to acknowledge that property branding and marketing is experiential - it stands as the first lesson in how to swim in the digital age. Communicating with the general public to garner engagement is just as important as it can make or break the view of the audience during this period.
The European Chamber of Commerce of the Philippines (ECCP), in partnership with the ECCP Real Estate Committee, will be holding a webinar entitled 'RE-STRATEGIZING REAL ESTATE' wherein digital solutions and best practices for real estate branding and communications strategies will be discussed in length by key speakers Paula Queaño, Managing Director of Haptic PR and Communications Chair of the ECCP Real Estate Committee, Dominic Mason, Managing Director of Sedgwick Richardson SEA, and Kevin Cordeiro, Senior Reality Capture Manager for Asia at Leica Geosystems to help in effectively reshaping cities, buildings, services, workplaces, and the workforce.