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Unpacking Customer-Driven Marketing Strategies

How Well Do You Know Your Market?


9AM-12NN | 14 Aug 2018

Penbrothers, 6th Flr. OPL Building, Legazpi Village, Makati

ECCP Members - 1 free pass; Php500/additional colleague

Non-Members - Php 1,000; Walk-ins Php 1,200

There is no point in promoting a product and/or service that your customers do not appreciate, or even worse - do not need. Going through the customer-centric and market-driven approach helps you create a solid brand and marketing promotions strategy that your target market will embrace and find value in. This kind of approach ensures that you are in sync with how your target market thinks, feels, and behaves. It makes more sense to craft your strategies when you have mastered the art of getting to know your target market in ways you have never explored.

It is never too late to understand how and why your target market is, instead of ending up wondering why things did not work out the way you envisioned it to be. Join us this August 14th for a workshop on how you can beef up your game!

Speakers

Riva Galvez Tan

Riva M. Galvez TanThe Natural Shelf Managing Director &...

Location

Penbrothers
C. Palanca 100
Makati, Metro Manila, Philippines

See route

Contact us

For additional event or venue information, please send an email to dei.cimatu@eccp.com